The advent of advanced telecommunication systems has ushered in a new form of mobilization that transcends distance and class.
Social mobilization in Zimbabwe though still in its infancy is fast gaining attention.
Baba Jukwa has a Facebook followership higher than any other media outlet in Zimbabwe.
The figure above 200 000 is evidence of how strong the social media has become.
Corporates need to strategise on ways to mobilize the nation.
Online promotions and marketing does work if corporates come up with aggressive strategies to woe customers.